I don’t usually post about blogging ‘how-to’ but I had to share this one with you today.
I actually posted this same post in the summer but quickly realized I could automate it even further. I contacted Mailchimp (what seemed like the 50th time) and they helped me to completely automate my RSS driven feeds to both my daily and weekly readers.
So this post today is a better version of the one I did back in the summer. In fact, I just redid that old post so there is no confusion.
So if you are a blogger and would like to sit back and fully automate daily and weekly emails to your readers, then this post is for you, How to Automate Daily and Weekly RSS Emails with Mailchimp.
You first need to build a signup form so your readers can choose between a daily or weekly newsletter to their inbox (by newsletter, I mean an RSS feed driven email but for simplicity sake, I’m saying newsletter)
Go into Lists then click your subscribers. Once in there, click Signup Forms then General Forms.
From there you will need to build your signup form. By clicking the buttons on the right, you will essentially be building your form.
Click the Radio Buttons on the right hand side.
This is where you can create the type of subscriber you want, either Daily or Weekly.
You just add that with the Radio Buttons.
You want to make one list with all your subscribers, I labelled mine ‘All My Subscribers’. Your readers will pick from your newsletter whether they want daily or weekly newsletters.
Next, you will need to create two campaigns. They take you a bit of time to set up but once done it’s totally seamless.
But first, you’ll need to know that MailChimp has their own version of HTML code called Merge Tags and it’s enough to make your head spin.
I’ve tried various Merge Tags and a lot didn’t work for me. You have to make sure you are using RSS Merge Tags.
Here is their list of merge tags if you’d like to customize your campaigns more.
If you haven’t built a Campaign yet, click HERE for MailChimp’s RSS-driven campaign tutorial.
My Daily Campaign
To change your Campaign, you have to first pause it (under arrow).
Click RSS Feed (bottom footer) and this is what you’ll want yours to look like. Just add /feed after your blog URL.
Click every day so it goes out every time you publish a post and pick the time.
Then click Recipients.
Next click Setup
Then click Template
Choose Basic RSS template.
By clicking any section (it will become highlighted) in the Design section, it will allow you to edit on the right hand side.
And now here are my Merge Tags up close.
Make sure you don’t forget about the very top left hand corner. I typed ‘Thanks SO MUCH for subscribing’ to go with my blog name.
Just click on any section to edit it.
Be sure to click Confirm and Start RSS after you are done.
My Weekly Campaign
You will set up the Weekly Campaign the exact same way as you did for your Daily Campaign except for the following:
Pick a day and time that you want your weekly one to go out on every week. Friday or the weekend are good days as readers get caught up on your posts from that week.
Make sure to click your Weekly Subscribers. You do that by clicking your subscriber list but send to a group or new segment: Type of Subscriber – Weekly.
Good luck and let me know if you have any questions!